Service Design Journey
A Logbook
Service Design Journey
A Logbook
Service Design Journey
A Logbook
Service Design Journey
A Logbook
Service Design Journey
A Logbook
Disciplines
Service Design, Graphic Design
Type
Online-Blog, Print Publication
Disciplines
Service Design, Graphic Design
Type
Online-Blog, Print Publication
The design of the Compass App is based on extensive research about potential users, the market environment and other key factors.
An online blog accompanied the development of the project and highlighted major breakthroughs. Custom graphics and imagery helped visualize complex data and were a good opportunity to test initial ideas for the Brand Design of the final product. The blog cannot only be seen as a personal logbook, but also as a showcase for various Service Design methods, their implementation and ways to present the findings.
The design of the Compass App is based on extensive research about potential users, the market environment and other key factors.
An online blog accompanied the development of the project and highlighted major breakthroughs. Custom graphics and imagery helped visualize complex data and were a good opportunity to test initial ideas for the Brand Design of the final product. The blog cannot only be seen as a personal logbook, but also as a showcase for various Service Design methods, their implementation and ways to present the findings.
Visual Language
Being confronted with different types of information helped refine ideas for the implementation of data-driven content in the final product. Be it typography, graphical elements or very basic visual hierarchies: The focus on content rather than the sole form is something that does not only characterize the overall look of this blog, but became an essential part for Compass as well.
Being confronted with different types of information helped refine ideas for the implementation of data-driven content in the final product. Be it typography, graphical elements or very basic visual hierarchies: The focus on content rather than the sole form is something that does not only characterize the overall look of this blog, but became an essential part for Compass as well.
Competitor Analysis
A thorough analysis of competitive products was accompanied by a number of monograms, giving a quick visual reference of what each service offering is about.
Drive Now
Car2Go
Audi Cube
Strava
Google Fotos
Automatic
Customer Journey
Customer Journeys with different levels of detail were an important part of almost all stages of the product design process – from sketching out initial ideas like the one shown over here to embedding the journey into an in-depth Service Blueprint when finalizing the concept.
Customer Journeys with different levels of detail were an important part of almost all stages of the product design process – from sketching out initial ideas like the one shown over here to embedding the journey into an in-depth Service Blueprint when finalizing the concept.
Customer Journeys with different levels of detail were an important part of almost all stages of the product design process – from sketching out initial ideas like the one shown over here to embedding the journey into an in-depth Service Blueprint when finalizing the concept.
Customer Journeys with different levels of detail were an important part of almost all stages of the product design process – from sketching out initial ideas like the one shown over here to embedding the journey into an in-depth Service Blueprint when finalizing the concept.
Business Plan
Bringing everything together
Business Plan
Business Plan
While the Service Design methods of previous project stages led to an abundance of essential information about Compass and its environment, the business plan got to the heart of a possible concept, summed up the key facts and revealed major strengths and weaknesses.
While the Service Design methods of previous project stages led to an abundance of essential information about Compass and its environment, the business plan got to the heart of a possible concept, summed up the key facts and revealed major strengths and weaknesses.
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