Adam
Rethinking the Owner’s Manual

Disciplines
UX, UI

Type
iPad App

Disciplines
UX, UI

Type
iPad App

Adam – a project that is based on a rather simple finding:
Most people do not read their car’s owner’s manual.

A few hundred pages; two-colored, pragmatic graphics; textual wastelands. When it comes to ownerʼs manuals, car manufacturers have been relying on alike ingredients for decades. The digital guide for the German microcar Opel ADAM breaks these rules by involving the user and offering him a one-of-a-kind experience. Each of the carʼs controls is featured in a lively and unique section asking the user to interact with the car. Thereby, the design addresses the highly customizable interior and exterior of the product and offers an emotional and entertaining overview of its features.

Adam – a project that is based on a rather simple finding:
Most people do not read their car’s owner’s manual.

A few hundred pages; two-colored, pragmatic graphics; textual wastelands. When it comes to ownerʼs manuals, car manufacturers have been relying on alike ingredients for decades. The digital guide for the German microcar Opel ADAM breaks these rules by involving the user and offering him a one-of-a-kind experience. Each of the carʼs controls is featured in a lively and unique section asking the user to interact with the car. Thereby, the design addresses the highly customizable interior and exterior of the product and offers an emotional and entertaining overview of its features.

Information at the Fingertips

In six chapters the digital manual provides an in-depth presentation of the qualities of the Opel ADAM.

Easy navigation
A 360-degrees-view of both the exterior and the interior give you an even better overview of your car’s features – and make you find relevant tutorials and instructions easier than ever. And with the app’s augmented reality view you can get help right where you need it.

Looking for information about a specific vehicle component? No problem: A pull-down navigation helps you find relevant sections within seconds. Or you can discover the Opel ADAM step by step by swiping through the different chapters.

The digital owner’s manual is meant to be a living document that can be updated by both Opel and the user – bringing personal feedback and experiences to the community.

Vertical View

The portrait view provides useful instructions about the Opel ADAM.

The portrait view provides useful instructions about the car.